I see this in many of my clients. They come to coaching sessions with possibility boiling up inside of them, but are unable to express it because they spend all their time at work playing catch-up or doing damage control. As a result, they’re not making their highest and best contribution. Once they realize this and shift their focus, the results are remarkable.
The key to realizing your full potential is to become aware that there are contributions only you can make, by virtue of your unique combination of talents, skills, interests, and relationships with others. These are your highest and best contributions.
Clients often define such contributions as a function of their role or position. If they’re a marketing director, they do the work of a marketing director. If they’re a CEO, they do the work of a CEO. They overlook the fact that these contributions are as transitory and shifting as the roles themselves.
A much more powerful way of identifying your highest and best contribution is to look for something that’s uniquely yours, independent of your position in an organization, or in society as a whole. This contribution is the one that you can always make, regardless of your circumstances.
It’s important to make the distinction between what you do well, or even what you do better than others, and your highest and best contribution. The difference is a feeling of fulfillment. When we’re passionate about our contributions, our curiosity and creativity are engaged at entirely new levels. When we apply this level of engagement to our unique abilities, we have a potent combination that leads to amazing results.
“When love and skill work together, expect a masterpiece” – John Ruskin