This post belongs to a new category: Q&A with Michelle. In this I’ll share some the questions I’m being asked along with my answers. As my teachers always said, “If one person has a question, others in the class are probably wondering the same thing.” You’ve welcome to add your questions!
What is the most important thing you have done to grow your business and gain customers?
The most important thing I’ve done to grow my business and gain customers is to address their needs and deliver extraordinary value. Marketing is not about the company, but about the customer – just the same way that coaching and consulting are entirely devoted to the client’s agenda and achieving success on their terms. I provide compelling inquiry, my intellectual property, and best practices based on my experience with scores of companies in order to offer outstanding value to inform decision making. I offer these without any agenda beyond helping my clients to achieve their own goals in their own way. The results are phenomenal, which leads to consistent referral business.
Leading high-stakes growth in the post-recession economy
Silicon Valley has been called the world’s most competitive market. This, combined with rapidly falling unemployment rates puts ever-greater pressure on your ability to lead a team in this unique place.
Come to this mixer to connect with fellow Swedish leaders in Silicon Valley, and to learn the things you must know to lead successfully in Silicon Valley as well as how to transform your organization to grow significantly in the economic recovery.
Complimentary appetizers and wine will be served at this event.
Michelle shows how results of investment in cultural agility and the outcome of cultural profit impact both the top line in the form of increased sales and the bottom line in the form of reduced costs.