The first question is, are they customer facing? Are they sales, marketing, executives, customer service, customer support? The other thing too is any vendor who provides services that are customer facing can be as simple as the people who are providing marketing materials, who are providing collateral materials or art so you don’t have to go out and educate every single time. You have a team that is across the board that has these skills of cultural agility.
The second question to ask about who needs to be most culturally agile is, are they working with cross-border teams? Obviously these people really, really need to be culturally agile. You find these people a lot in operations. They are managing virtual teams at every aspect of the organization and this can even be in retail.
The third question to ask when you are determining who needs to be most culturally agile is, are they regulated formally? If they are a group, say finance, who has a legal regulations on top of them they probably don’t need a ton of cultural agility. They need to be aware of the law and so that group you might be able to say not as important as the other ones.