The key to cultivating charisma is to infuse meaning into the results that your team is creating. The people who work for you invest their time and labor in exchange for money. But the thing that creates loyalty–the thing that’s compelling, and that establishes charisma–is meaning: a sense of fulfillment that makes their work important to them.
Meaning is, of course, subjective, and is created by each individual as a reflection of his or her personal values and desires. This means that while it’s your responsibility as a leader to infuse meaning into the results of their work, you can’t tell your employees what that meaning is–that will depend on them.