What is the most important thing you have done to grow your business and gain customers?

This post belongs to a new category: Q&A with Michelle. In this I’ll share some the questions I’m being asked along with my answers. As my teachers always said, “If one person has a question, others in the class are probably wondering the same thing.” You’ve welcome to add your questions!

What is the most important thing you have done to grow your business and gain customers?

The most important thing I’ve done to grow my business and gain customers is to address their needs and deliver extraordinary value. Marketing is not about the company, but about the customer – just the same way that coaching and consulting are entirely devoted to the client’s agenda and achieving success on their terms. 
I provide compelling inquiry, my intellectual property, and best practices based on my experience with scores of companies in order to offer outstanding value to inform decision making. 
I offer these without any agenda beyond helping my clients to achieve their own goals in their own way. The results are phenomenal, which leads to consistent referral business.
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