In February, 2011, Tishan Mills and Ravin Shah decided to leave their corporate jobs for Mr. Shah’s parents’ basement, where the former University of Waterloo computer science classmates started their tablet-based survey company, TabbleDabble.
They gave themselves six months to earn a profit on their self-funded venture before they would consider rushing back to the safety of the corporate environment, so they knew they were running out of time after 12 long months without a pay cheque.
“We asked ourselves the same question every month, which is ‘how much longer can we go? Is this business going to make money?” Mr. Shah says. “Every month we would push ourselves just a little longer, burn through as little cash as possible, just to keep going.”