3 Things Groupon (Or Anyone) Needs To Do If They Want To Succeed In China

When I saw a poster for Groupon in a Shanghai subway this summer, my first reaction was, “What a perfect match!” I love buying Groupons on my iPhone and I thought that the cost-conscious, cellphone-toting Chinese public would too.

And they do. But Groupon has proven that it’s not ready for them.

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